Redefining Brand Identity with Visual Evolution
Brand overview
Orient Technologies Ltd is a premier IT solutions provider and systems integrator with over two decades of experience. The company is recognized for its ability to execute a wide range of IT projects, positioning itself as a comprehensive, end-to-end IT partner for its clients. With a proven track record in consulting, implementing, and providing managed services, Orient has established itself as a trusted name in the IT industry.
Problem statement
While Orient Technologies has been a leader in the industry, they felt their digital presence could be stronger. They aimed to broaden their reach, strengthen communication with their audience, and generate more leads. The goal was to enhance their online visibility and engagement across multiple platforms.
Align's Solutions
Align devised a holistic strategy to elevate Orient Technologies' digital presence. This strategy encompassed social media management, optimized and targeted written content, and email marketing, ensuring a cohesive and effective online presence that addressed the identified challenges.
Enhanced Orient Technologies’ reach and engagement through a strategic content calendar, platform-specific posts, and targeted social media campaigns.
A comprehensive content strategy was developed, featuring engaging blog posts, case studies, and technical articles to attract and retain website visitors.
Strengthened Orient Technologies’ visual identity with a cohesive design strategy, compelling graphics, and consistent branding across all digital platforms.
Results
- LinkedIn: Achieved 45% monthly growth in followers and 30% growth in engagement.
- Instagram and Facebook: Increased reach by 600% in Q1, followed by stable 35% monthly growth.
- YouTube: Monthly views doubled due to engaging content.
- Engagement: Increased by 300% on average across all platforms.
- Website: Average engagement time rose to 90-120 seconds.
- Email Marketing: Doubled conversion rates month on month.
- Established a strong and recognizable visual identity, enhancing brand appeal and market presence.
Brand overview
Orient Technologies Ltd is a premier IT solutions provider and systems integrator with over two decades of experience. The company is recognized for its ability to execute a wide range of IT projects, positioning itself as a comprehensive, end-to-end IT partner for its clients. With a proven track record in consulting, implementing, and providing managed services, Orient has established itself as a trusted name in the IT industry.
Problem statement
While Orient Technologies has been a leader in the industry, they felt their digital presence could be stronger. They aimed to broaden their reach, strengthen communication with their audience, and generate more leads. The goal was to enhance their online visibility and engagement across multiple platforms.
Align's Solutions
Align devised a holistic strategy to elevate Orient Technologies' digital presence. This strategy encompassed social media management, optimized and targeted written content, and email marketing, ensuring a cohesive and effective online presence that addressed the identified challenges.
Enhanced Orient Technologies’ reach and engagement through a strategic content calendar, platform-specific posts, and targeted social media campaigns.
A comprehensive content strategy was developed, featuring engaging blog posts, case studies, and technical articles to attract and retain website visitors.
Strengthened Orient Technologies’ visual identity with a cohesive design strategy, compelling graphics, and consistent branding across all digital platforms.
Results
- LinkedIn: Achieved 45% monthly growth in followers and 30% growth in engagement.
- Instagram and Facebook: Increased reach by 600% in Q1, followed by stable 35% monthly growth.
- YouTube: Monthly views doubled due to engaging content.
- Engagement: Increased by 300% on average across all platforms.
- Website: Average engagement time rose to 90-120 seconds.
- Email Marketing: Doubled conversion rates month on month.
- Established a strong and recognizable visual identity, enhancing brand appeal and market presence.
Aligned
