Innovating the Digital Experience in Fashion Tech
Brand overview
Phulkki is a newly launched fashion brand specializing in ethnic and contemporary garments, merging traditional craftsmanship with modern designs. The brand aims to redefine fashion for women who seek elegance, sophistication, and a touch of cultural heritage in their wardrobe. Phulkki's vision is to become a leading name in the fashion industry by offering unique and stylish clothing that resonates with modern women.
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Problem statement
Phulkki sought to establish a digital presence and a unified visual identity in the competitive fashion market. As a new entrant, it needed to create an engaging website, strong brand language, eye-catching packaging, and compelling social media creatives to attract and retain customers.
Align's Solutions
Align's comprehensive strategy transformed Phulkki's digital presence, helping the brand establish itself as a compelling entity in the competitive fashion market. By enhancing the user experience, leveraging website development and developing a robust e-commerce platform, and optimizing the backend, Align enabled it to deliver an exceptional online experience, driving customer engagement and business growth.
Enhanced Phulkki's customer journey and boosted conversions by conducting user research, designing an intuitive layout, and implementing a responsive, visually appealing website.
Provided a flexible and scalable website solution for Phulkki using a custom code development platform, enabling rapid updates and third-party integrations.
Developed a robust e-commerce platform on Shopify with personalized recommendations, seamless checkout, secure payment gateways, and streamlined inventory and order management.
Results
- Increased user engagement and satisfaction, higher average session duration, reduced bounce rates, and higher conversion rates.
- Faster website development and deployment, giving Phulkki's team control over managing the website.
- Improved shopping experience, higher customer satisfaction, increased sales and revenue, and streamlined inventory and order management processes.
Brand overview
Phulkki is a newly launched fashion brand specializing in ethnic and contemporary garments, merging traditional craftsmanship with modern designs. The brand aims to redefine fashion for women who seek elegance, sophistication, and a touch of cultural heritage in their wardrobe. Phulkki's vision is to become a leading name in the fashion industry by offering unique and stylish clothing that resonates with modern women.
Problem statement
Phulkki sought to establish a digital presence and a unified visual identity in the competitive fashion market. As a new entrant, it needed to create an engaging website, strong brand language, eye-catching packaging, and compelling social media creatives to attract and retain customers.
Align's Solutions
Align's comprehensive strategy transformed Phulkki's digital presence, helping the brand establish itself as a compelling entity in the competitive fashion market. By enhancing the user experience, leveraging website development and developing a robust e-commerce platform, and optimizing the backend, Align enabled it to deliver an exceptional online experience, driving customer engagement and business growth.
Enhanced Phulkki's customer journey and boosted conversions by conducting user research, designing an intuitive layout, and implementing a responsive, visually appealing website.
Provided a flexible and scalable website solution for Phulkki using a custom code development platform, enabling rapid updates and third-party integrations.
Developed a robust e-commerce platform on Shopify with personalized recommendations, seamless checkout, secure payment gateways, and streamlined inventory and order management.
Results
- Increased user engagement and satisfaction, higher average session duration, reduced bounce rates, and higher conversion rates.
- Faster website development and deployment, giving Phulkki's team control over managing the website.
- Improved shopping experience, higher customer satisfaction, increased sales and revenue, and streamlined inventory and order management processes.
Aligned
